This is a sample of my personal portfolio compiled over the years through employment at Strateco, Cossette Communications, Takamatsu Group and LCBO.                                        © TCOD - Lance Nasseir 2020

CASE STUDIES

KELLOGG’S SPRING BREAK

OBJECTIVE

Increase awareness and sales for Kellogg’s brands at campus cafeterias.

INSIGHT

Every University/College student love to have a Spring Break vacation for FREE!

STRATEGY

Partner and utilize the Campus data base of the Student Life Network and affiliate Breakaway Tours to engage students through Social Media and E-Blasts. On-line advertising as well as intense on campus POP supported the program. Receive a coupon with PIN code with each Kellogg product purchased and enter on-line.

RESULTS

Increased campus sales for Kellogg’s products as well as over 3,500 entries received.

CLOROX BLANCHISSAGE

OBJECTIVE

To develop a brand activation plan that would be extremely relevant in Quebec and the Montreal Core that would drive brand awareness and dollar volume.

INSIGHT

Quebecers love hockey and love their team - they are the best fans in the country.

STRATEGY

A two year sponsorship of the Montreal Canadiens, the Bell Centre and Carey Price. This involved the rights to utilize the team logo and CHC “proud sponsor of…” statement within 75km of the Bell Centre, advertising rights in the Bell Centre, and all the CHC external media.

Design templates were provided on-line for digital creative or to download for conventional art.

RESULTS

The Blanchissage campaign was an integrated program, consisting of three parts:

1. Design Carey Price’s Mask Contest 

2. Bell Centre Clean Team

3. “Carey Price Shutout” Children’s Foundation donations

• Achieved dollar volume share of 16.1%, up a whopping +4.6 share points versus vya in Quebec.

Total impressions generated were 6.5 million.

• Website visits exceeded 30,000

• Facebook Post Views equaled 124,000

• On-line ads resulted in over 3 million impressions with the site-takeovers of the Canadiens website.

• Approx. 1.5 million impressions in the Bell Centre

• 3,400 masks designs submitted

• 10,000 consumer votes in just one week!

• 1,623  Facebook fans

ARMORALL PICK YOUR PONY

OBJECTIVE

Promote the longevity of AromorAll products. Play on the nostalgia of cruising the town in your tricked out, gleaming Pony car.

INSIGHT

With the re-introduction of the re-vamped Pony cars, let them live their dream.

STRATEGY

Play on nostalgia, GIVE THEM A CHANCE AT OWNING THEIR OWN PONY CAR!

Offer the Chevy Camaro, Ford Mustang and the Dodge Challenger and let them go at it.

Sweeten it with a $5 rebate on AA products.

UPC code on-line entries.

RESULTS

Increased sales of ArmorAll products as the mad dash to have their own Dream Pony Car started with on-line entries.

A female from Western Ontario won and chose a Dodge Challenger!