SKILL SUMMARY

•    Success driven leader, people person and team player

•    Organizational skills to manage multiple projects in a driven environment  

•    Over 20 years of experience in the Advertising and Promotion industry

•    Possess varied sector experience in North, South America and the Caribbean

•    Extensive out of the box visualization capabilities

•    Excellent design principles, versed in all areas of graphic design, skilled package designer

  1.    Experienced in final production with a working knowledge of print techniques and requirements


Senior Art Director  -  Takamatsu Group Inc.

May 2006 – January 2014

Participated in ideation, campaign planning, client liaison and print coordination. Developed and presented concepts of award winning ideas to tier 1 clients.

Collaborated with Account Personnel on strategy and creative development for -

•    Client specific Armor All "Go ahead. Stare." campaign, winner of Gold and Silver PROMO awards
  and garnered a 39% increase in sales for Armor All products.

•    Clorox/Montreal Canadiens “Design Carey Price’s Mask” promo 2011 and 2012.

  2011 Quebec specific, successfully grew Clorox Bleach market share in Quebec.

  2012 went National with over 1000 designs submitted

•    Launch of Werther's Caramel Chocolates.

•    Canadian launch of U by Kotex.

•    Multiple successful campaigns for Kellogg’s that increased sales on a number of brands.

Clients included: Air Miles, Kellogg's, Clorox, Mars, Kimberly-Clark, ConAgra Foods, Maple Leaf, Storck.


Senior Art Director  -  Strateco/Cossette Communications

March 2001 – December 2005

Assisted in campaign planning and concept development.

•    Instrumental in the winning of a major pet food account

Clients included: Bell, Panasonic, Petro-Canada, Ontario Lottery and Gaming Corp., Nestlé, Maple Leaf Foods, Cadbury, Ocean Spray, Colgate-Palmolive, Heinz, Pepsi, Frito Lay.


Creative Director  -  LithArt Associates Inc.

Responsible for campaign planning, creative development, client liaison and print coordination.

Clients included: Disney Canada, Seagram’s, Coca-Cola, Effem Foods (Mars), Rogers Telecommunications, Hershey Canada, Ontario Federation of Snowmobile Clubs, Canadian Safe Boating Council, Canadian Coast Guard.

CONTACT  -  E-mail: webcom@sympatico.ca  •  Mobile: 416-451-1454

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This is a sample of my personal portfolio compiled over the years through employment at Strateco, Cossette Communications and Takamatsu Group.                                        © TCOD - Lance Nasseir 2014